Note: Not to scale
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Co-Operative Marketing
Co-Operative Marketing
A strong tourism economy drives community prosperity
In an extremely competitive global marketplace, its only by working together that we will continue to enhance the visibility of the Bundaberg region. Bundaberg Tourism's cooperative marketing opportunities are exclusively for Bundaberg Tourism members and have been crafted with our key target markets and seasonality in mind, to assist you with directing your marketing dollars to gain the biggest impact.
2024/25 MARKETING & PR ACTIVITY
Annual Campaigns
Campaign Overview
After many years of heavy investment by Bundaberg Tourism, summers have become our reliable peak season for visitors from South East Queensland, especially across the school holiday months.
For the 2024/25 Summer Campaign, we’re aligning our investment to build brand awareness through social media marketing into emerging markets and are offering members the opportunity to have their product or experience promoted alongside the destination messaging Bundaberg Tourism is curating in our target markets.
With the collective efforts of multiple operators, this co-operative marketing approach will provide more impactful and economical results than individual efforts. We are all stronger as a unified and collaborative destination - as Team Bundaberg, providing travellers with more reasons to visit, stay longer and play harder.
To get involved in the destinations Summer Campaign or for more information on the co-operative marketing opportunities, please click the link below or contact BT’s Grace Boothman.
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CO-OP MARKETING PACKAGE
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ACTIVITY
| ASSETS | |
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Consumer EDM inclusion |
Featured banner within Consumer EDM |
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Paid Social Media Campaign into Sydney & Melbourne Markets |
$3,000 spend |
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3 x MREC Digital Ads |
across the top performing pages of our website - 6 week duration |
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Front Page Webtile |
Six week duration |
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Comprehensive Post Activty Report |
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TOTAL INVESTMENT $5,000 |
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For more information email the BT Marketing Team.
Ongoing Marketing Opportunities
Business Listings
Advertising on bundabergregion.org gives you access to over 300,000 engaged users who are actively seeking to engage with your product. Our highly skilled team will tailor your advertising to ensure you’re in contact with your target markets with a minimum of fuss for you.
The destination website, bundabergregion.org, is a major regional asset, expanding our digital footprint and enhancing our capacity to deliver meaningful digital experiences to those considering and visiting the Bundaberg region. In 2023/24, the website welcomed over 300,000 unique visitors who stay for extended periods to engage with destination content. The website drives conversion to bookable product both online and direct, as well as driving unique referrals to operator websites. Our website is the focal point of all of our destination marketing, especially our social media and digital advertising.
As part of eligible memberships, your business is listed on bundabergregion.org through BookEasy. Your business listing may feature in multiple relevant categories across the website, so for better engagement with consumers keep your details up to date via your BookEasy login or your ATDW listing (contact us for details).
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MEMBERSHIP LEVEL
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BUSINESS LISTING
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|---|---|
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Tourism Supporter
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Not eligible
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Visitor Services
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Included
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Bronze
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Included
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Silver
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Included
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Gold
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Included
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Platinum
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Included
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| Note: Website listings are only available to businesses within the Bundaberg and North Burnett LGAs | |
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MONTHLY
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ANNUALLY
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|---|---|---|
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FEATURED LISTING
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$50
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$300
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Digital Advertising
Get your business in front of consumers considering coming to Bundaberg. Digital ads located on bundabergregion.org are a great way to standout from the crowd.
Feature your business through an MREC banner advertisement on the page of your choice* as part of a campaign or at a time that suits your business to target your audience and increase your engagement.
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AD TYPE
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MONTHLY
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ANNUALLY
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|---|---|---|
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MREC
(300 x 250px)
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$199
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$1,790
3 months free
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SKYSCRAPER
(300 x 600px)
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$229
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$2,090
3 months free
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BANNER
(1110 x 350px)
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$299
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$2,690
3 months free
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ARTWORK
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Included with 2 proofs / edits
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Note: Not to scale
Note: Not to scale
SKYSCRAPER
Note: Not to scale
Front Page Webtile
The front page of bundabergregion.org is the main landing page.
Located at the top of the homepage, underneath the rolling campaign banner, Front Page Webtiles are an effective way to get in front of our audiences quickly. Available for six weeks, will appear in second row of webtiles.
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SIX WEEKS
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|---|---|
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FRONT PAGE WEBTILE
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$750
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Note: Not to scale
For more information email the BT Marketing Team.
Blog
At the heart of destination marketing is storytelling. An extension to our campaigns and brand, our visitors are already engaging with the stories of Bundaberg North Burnett through our blog and associated social media strategy. Moving toward a model of experience promotion with an authentic local voice, we are seeing increased engagement and strong website visitation.
The blog pages in 2021/22 attracted over 130,000 unique page views, or 16% of the total website traffic, with viewers spending an average of 8 minutes and 41 seconds on each blog page.
Leverage our engaged audiences by sponsoring a blog. Blog sponsorship includes a purpose-written narrative of 300-500 words including two rounds of edits, uploading of a maximum of four (4) of your own images OR four (4) galleries of visitors images, and a sponsored social media post targeting agreed audiences (sponsored spend of $100).
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BLOG
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$490
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Note: Not to scale
Sponsored Social Media Campaigns
The Visit Bundaberg Facebook and Instagram channels have used inspiring organic content and targeted advertising to reach more than 20 million people who have engaged more than 174,000 times in 2021/22.
Leverage Bundaberg Tourism’s 40,000+ active social media followers on Facebook and Instagram with our targeted campaign advertising. Showcase your product to our already engaged consumers and to targeted potential guests to our region. Each campaign will be creatively formatted to encourage engagement, targeted to your best markets, and will include your chosen campaign image, and details of and a link to your deal or listing on bundabergregion.org.
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SPONSORED SOCIAL MEDIA CAMPAIGN
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From $500
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Note: Not to scale
For more information email the BT Marketing Team.
Online Deals
Leverage our marketing campaigns with an attention grabbing online deal! Get maximum engagement with our target markets by offering a great value package that encourages consumers to stay and play longer.
The Deals page on the Destination website continues to perform with strength, remaining in our Top 5 pages across 2021/22 with over 27,000 views.
Deals found on the page can either be bookable on bundabergregion.org (by being uploaded into BookEasy) or linked directly to your booking page.
Featured Deals
Get eyes on you first time, every time! Cut through the traffic with a Featured Deal appearing at the top of the deals page.
Please note: Bundaberg Tourism recommends that deals do not offer a discount off your product as long, but rather that they offer value to the consumer over and above rack rates. Consider an add on benefit or a package.
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STANDARD DEALS
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FREE
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FEATURED DEALS
(Time limits may apply at discretion of Bundaberg Tourism)
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$100 for duration
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Note: Not to scale
For more information email the BT Marketing Team.
Consumer EDM
Bundaberg Tourism's consumer EDM is delivered as part of the Summer / Turtles, Events and Culinary campaigns.
With a database of over 12,700 highly engaged potential visitors, the regular e-newsletter links readers with engaging content, strong deals and bold creative to deliver an excellent return on investment.
In 2021/22, the EDM recorded an open rate of 39.5% (industry average is 30.9%) and a click through rate of 7.5% (industry average is 4.4%).
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LARGE HERO BANNER ADVERTISEMENT
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$299
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MREC ADVERTISEMENT
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$209
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FORMATTED INCLUSION
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$150
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Note: Not to scale
Bundaberg Tourism Corporate EDM
Have you got something exciting happening that you want to share with Bundaberg Tourism members and other corporate subscribers? Send us your news for consideration for the Bundaberg Tourism Corporate EDM which is sent fortnightly to an active database of over 700 business subscribers.
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CORPORATE EDM
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FREE
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For more information email the BT Marketing Team.
PR Services & Support
PR Services
Do you need help when communicating with media and the public? Whether its advice on strategy, distribution of your latest media release, an SOS in an online PR emergency or help to devise a full campaign, Bundaberg Tourism is here to help.
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30 MINUTE CONSULTATION
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FREE
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ONE PRESS RELEASE
(Including distribution to agreed media)
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$75
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LARGER CAMPAIGN
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P.O.A.
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TravMedia
Bundaberg Tourism has an annual subscription to TravMedia, the travel industry’s social media network, connecting media and public relations professionals worldwide. Established in 1999 by Nick Wayland, a former travel editor seeking a better way to research and report travel news, TravMedia now delivers a social network for business, that enables PR professionals and media in the travel space, to share content, coverage and collaborate like never before. TravMedia currently operates in 10 countries - Australia, United Kingdom, United States, China, Germany, United Arab Emirates, Canada, India, New Zealand, and South Africa - with a community of over 40,000 media and PR members.
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PRESS RELEASE OR PR OPPORTUNITY
(Gold Members and above)
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P.O.A.
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For more information email Ellie our Marketing Manager
Destination Collateral
Bundaberg Region Official Visitors Guide
Bundaberg Tourism produces the Bundaberg Region Visitors Guide. The Guide is aimed at visitor dispersal throughout the region and includes destination information and operator advertising. For advertising opportunities visit our marketing co-operative page at bundabergregion.org/co-operative-marketing. The Guide supports the Southern Great Barrier Reef Destination Guide.
Advertising opportunities have now closed for the 2022/23 financial year.
Sign up here to our Corporate Electronic Direct Mail (EDM) to be notified of Visitor Guide advertising opportunities
Bundaberg Region Visitor Map
This comprehensive street map of Bundaberg, Bargara and the Coral Coast, Childers, Woodgate Beach, Moore Park Beach and Gin Gin includes regional information. The map is free to visitors and to local businesses to distribute through their businesses.
Advertising opportunities will be opened in the 2023/24 financial year.
Sign up here to our Corporate Electronic Direct Mail (EDM) to be notified of Visitor Map advertising opportunities
Southern Great Barrier Reef Destination Guide
This inspirational guide merges the individual precincts that Southern Great Barrier Reef encompasses, showcasing sweeping imagery and allowing a focus on the regions Hero Experiences of Southern Great Barrier Reef, Turtles, Regional Flavours and Regional Characters. This guide is distributed nationally through accredited Visitor Information Centres, consumer shows and TEQ international offices.
The timing of advertising opportunities are being determined.
Sign up here to our Corporate Electronic Direct Mail (EDM) to be notified of Visitor Guide advertising opportunities
Visitor Information Centre Advertising
Visitor Information Centres
Bundaberg Tourism manages two accredited Visitor Information Centres (VIC’s) on behalf of Bundaberg Regional Council, for the delivery of information and booking services to our visitors. The VIC’s are operated for the benefit of the Bundaberg tourism industry, business community, general public and all visitors to the region. They provide a range of local and regional brochures, information on tours, attractions, accommodation, local produce, souvenirs and a full booking service.
The VIC’s have a passionate team of Tourism Ambassadors who are eager to learn about and share your business with visitors.
Membership Benefits
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VISITOR SERVICES BENEFIT
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MEMBERSHIP LEVEL
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Tourism
Supporter |
Visitor
Services |
Bronze
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Silver
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Gold
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Platinum
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Brochures displayed in two (2) Visitor Information Centres
(Size restrictions apply, $65 per extra brochure on display) |
0
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1
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1
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2
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3
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4
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Ability to sell tour, attraction & accommodation products through Visitor Information Centres via Bookeasy (commissions apply)
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N
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Y
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Y
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Y
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Y
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Y
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Eligibility to buy into additional advertising opportunities in the Visitor Information Centres
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N
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Y
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Y
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Y
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Y
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Y
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Opportunity to attend famils with the VIC team throughout the year
Conditions apply, subject to availability |
Y
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Y
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Y
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Y
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Y
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Y
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Opportunity to present to the VIC staff and volunteers at monthly product updates
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N
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Y
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Y
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Y
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Y
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Y
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For more information email Anna our Visitor Experience Manager.
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ACTIVITY
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AVAILABILITY
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VALUE
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|---|---|---|---|---|
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DISPLAY CABINET
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Opportunity to display the business products or dress up for any upcoming events or functions
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Top Windows x 2
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Monthly
Quarterly Annually |
$50
$135 $480 |
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Bottom Windows x 2
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Monthly
Quarterly Annually |
$40
$108 $384 |
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iPAD STAND DISPLAY
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Great opportunity for operators to stand out on the ipad stands within the centre.
This can be used as a call to action, book now, or upcoming events and functions |
Bundaberg VIC x 2
2 available now |
Quarterly
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$200
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A-FRAMES
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Be the first thing guests see as they approach the VICs!
A-Frames are placed at the entry to each VIC and offer a cost-effective, high-impact way to make your business stand out Operators supply A-frames at own expense |
Bundaberg VIC x 8
0 available now Childers VIC x 2 0 available now Enquire now for possible 2023/24 availability
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Monthly
Annually
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$30
$210
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TELEVISION
ADVERTISING |
Inclusion in a looping marketing reel on a high profile wall in the Bundaberg VIC
Formatted artwork included
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Limited places available now
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Monthly
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$15
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Note: Prices above are EXCLUSIVE of GST
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For more information email Louisa Hyland our VIC Coordinator.
Promote your Event or Festival
Submit Your Event
Do you have an exciting event or festival happening in our region and would like to promote it online.
Register your event for free with What's On Bundaberg.
* events require approval before going live
Timing:
April – August 2023
Target Markets:
All intrastate HVT markets within a 400km radius of Bundaberg
Major events contribute to the Bundaberg regional economy; attract visitors; enhance the profile of the region; and foster community pride.
Many of these regional events take place in the cooler months of autumn, winter and spring, and to build out of region awareness of these, Bundaberg Tourism is introducing an annual Events Campaign.
The campaign will be conducted in partnership with the local tourism industry and community and will target High Value Travelers within the 400km drive radius of the Bundaberg region.
Opportunities beyond the set Packages are also available - just talk to us about what you want to achieve.
Destination Campaign Timing:
April - August 2023
Target Markets:
400km drive market (Rockhampton to Gold Coast), all markets
Operator Co-op Campaign Timing:
1 month during campaign period - please nominate preferred period when booking
Click here to become part of our social media opportunities