How To Leverage Bundaberg's Annual Events Campaign
With it’s warm hospitality, stunning natural beauty, and vibrant culture, Bundaberg Southern Great Barrier Reef is not just a destination; it's an experience.
The region's events play a pivotal role in weaving the fabric of its economy, attracting visitors, enhancing its profile, and fostering community pride, by creating employment opportunities and engaging the local community. Whether they are music festivals, foodie feasts, arts and culture events or live sports, each event shares the heart, soul and spirit of Bundaberg and the Southern Great Barrier Reef.
In recognition of the economic potential of events, Bundaberg Tourism introduced the Annual Events Campaign, targeting high value travellers within the 400km drive radius of the region. The campaign aims to support emerging events, increase visitor numbers, extend their length stay, boost overnight spending, and ensure visitors explore every corner of the region.
Following on from its success in 2023, the Annual Events Campaign aims to immerse visitors in unforgettable experiences aligned with Tourism and Events Queensland’s messaging, encouraging them to ‘be front and centre’ and ‘be part of the action’. Leveraging Bundaberg’s warm and welcoming spirit, the campaign sought to tug at visitors’ heartstrings and tap into the authentic Bundy spirit through evocative content and evocative storytelling, showcasing feel-good, heartwarming events designed to make visitors stay longer and play harder.
Events like Lighthouse Country, Childers Festival, Bulldogs vs. Dolphins NRL Game, and Taste Bundaberg Festival are not just dates on a calendar; they're opportunities for visitors to immerse themselves in Bundaberg's unique offerings. These events inspire attendees to stay longer, experience more, and forge lasting memories.
In 2023, the campaign delivered over 721 leads generated for operators, an estimated regional visitor expenditure of $441,973, and an impressive Return on Investment of 200:1. Social media metrics saw significant growth, indicating heightened engagement and interest in Bundaberg's events, with an incredible +4724% increase in engagements, compared to the previous year.
Every dollar invested in events is a dollar invested in experience and destination marketing. Events complement leisure travel, particularly outside peak holiday periods, and encourage greater visitor dispersal throughout regional Queensland. With a calendar brimming with incredible events, Bundaberg beckons visitors to embark on unforgettable adventures year-round.
Inspire event attendees to stay longer and experience more with your business!
The Bundaberg region is packed with world-class experiences, stunning beaches and accessible reef and we’ve created destination content such as posters, blogs and social tiles for you to help you increase the length of stay and overnight expenditure of event guests.
This marketing collateral has been created for you to share loud and proud share across your website and social media! Ensure to tag @visitbundaberg @bundabergtourism and use the destination hashtags to get engaged #visitbundaberg #southerngreatbarrierreef
KEY EVENTS FOR 2024:
Lighthouse Country | Saturday 4 May 2024
Childers Heritage Weekend | Saturday 11 May – Sunday 12 May 2024
Childers Festival | Thursday 25 July – Sunday 28 July 2024
Bulldogs vs. Dolphins NRL Game | Saturday 17 August 2024
Taste Bundaberg Festival | Friday 30 August - Sunday 8 September 2024
Lighthouse Rock | Saturday 19 October 2024
Milbi Festival | Thursday 25 October – Sunday 3 November 2024
For further information on the Annual Events Campaign, the destination's events strategy or to enquire about co-operative event campaign opportunities, please email This email address is being protected from spambots. You need JavaScript enabled to view it.
