Bundaberg Southern Great Barrier Reef Make A Splash At TravMedia's International Media Marketplace 

 Bundaberg Tourism (BT) travelled to Sydney to connect with more than 450 media professionals and international and domestic travel brands at TravMedia’s biggest International Media Marketplace (IMM) Australia to date in February 2024.

IMM is renowned for fostering meaningful connections between key players in the travel and tourism industry, providing a unique opportunity for destinations to connect with media, foster partnerships and promote their offerings, ultimately contributing to driving tourism growth.

Held across 3-days, the event included networking events, hosted dinners, an immersive conference and engaging one-on-one appointments between destination PR representatives and key journalists, media outlets and content creators from across the world.

As part of BT’s major interstate marketing campaign in partnership with Bundaberg Regional Council, BT Marketing Manager Ellie Tonkin and Marketing Coordinator Grace Boothman held strategic meetings with journalists across a fully-subscribed day of appointments, sharing the stories of Bundaberg, Southern Great Barrier Reef’s sustainable tourism initiatives, world-class experiences and the vibrant local characters behind them.

Bundaberg, Southern Great Barrier Reef continues to emerge as a premier travel destination for domestic and international guests, and events such as TravMedia’s International Media Marketplace serve as a vital chance to build relationships, brew opportunities, and increase destination awareness within key markets condensed into a short and impactful period.

Bundaberg Tourism Marketing Coordinator, Grace Boothman said “With our pristine natural surrounds, diverse attractions and warm hospitality, Bundaberg is an ideal canvas for compelling storytelling.”

“As a destination that prides itself on being where Great Care Begins, we were able to dive deep into conversations on travel trends such as sustainability, reef health, citizen science and Indigenous tourism, highlighting the enriching and transformational experiences that call Bundaberg Southern Great Barrier Reef home.”

She adds, “These captivating stories, paired with our proximity to Brisbane, accessible reef, iconic brands, and affordable offerings, continues to surprise and delight travel writers, ensuring that the Southern Great Barrier Reef is front of mind when pitching and curating content.”

“It's through the collaborative efforts and strong relationships created with media at events such as IMM, that the destinations tourism offerings and stories are gaining traction on a global scale.”

Since the event, the team have been working one-on-one with a variety of journalists and publishers to secure media coverage for the destination across the coming year.

Attendance at the event was part of a national marketing campaign targeting high-value travel intenders across Sydney and Melbourne that includes billboards in high-traffic transit hubs, digital and social media marketing, and partnerships with travel partners to drive sales to the region. The campaign has been made possible through our partnership with Bundaberg Regional Council, with assistance provided through the jointly funded Commonwealth-State Disaster Recovery Funding Arrangements (DRFA).

Queensland's PR Representatives at TravMedia's International Media Marketplace in Sydney.

For further information on Bundaberg Tourism's Destination PR strategy and famil program, click here or email This email address is being protected from spambots. You need JavaScript enabled to view it..