With Turtle Season just around the corner, Bundaberg’s Destination website is getting ready for to welcome a mass influx of visitors, with tickets for the Mon Repos Turtle Encounter Tours going on sale 10am Friday 1st September 2023.
Last year, the first 24 hours of Mon Repos Turtle Encounter ticket sales brought with it:
- Over 6,000 ticket sales
- 30,000 visitors to the Destination website
- 1,200 conversions (or leads) from the Destination website to the region’s operators; and
- 255% increase in visitation to the Destination
So why not take advantage of the exposure from our turtle-y awesome campaign with these easy tips?!
Deals & Packages
Do you have a special offer during Summer Season? Reach more people by submitting your deal or package to Australia Tourism Data Warehouse (ATDW) by September 1st for inclusion on our website and Queensland.com.
Get Social
With last year's Summer Campaign reaching over 3.6 million people on social media alone, we recommend you use your social media platforms to engage with our Summer Season visitors, promote your business and any special offers, and to get your customers excited and involved.
- Tag @visitbundaberg #visitbundaberg #southerngreatbarrierreef
- Use your social media channels to welcome our regional guests, share your offers, or let people know how they can find you.
- Feel free to share our turtle images, content and updates from @visitbundaberg and use the Summer Season cover photo.
Understand Your Audience
Supporting the largest concentration of nesting turtles on the East coast of Australia and the most significant loggerhead turtle nesting population in the South Pacific, The Mon Repos Turtle Encounter operated by passionate Queensland Parks and Wildlife Service Rangers and volunteers is a primary draw card for the region across summer holidays.
Southeast Queenslanders are Mon Repos’ biggest fans however, with tourism heading towards the new normal we expect to see Sydney siders and Melbournite’s consider spending their summer holidays here. Bundaberg Tourism has also contracted 2 inbound tour operators who work in Europe and United Kingdom markets to distribute an allocation of turtle tickets in these markets.
While Bundaberg is known worldwide as the home of Australia’s favourite rum and ginger beer, the region is earning international recognition as a significant eco-tourism destination which offers experiences that are restorative for the soul and that give back to the environment in which they are taking place.
These enriching experiences offer visitors the chance to connect with our natural backyard, cementing a place in their hearts with memories to be shared with friends and family for years to come.
Get Involved – It's Free and Easy!
We are encouraging all tourism businesses from hotels, to cafes, to tours to be a part of the hype and connection to the visitor over the summer period by engaging in the region's summer campaign and accessing the tools we have developed for their businesses. To learn more on how to get involved and access the tools, visit https://www.bundabergregion.org/corporate/opportunities-for-your-business.
Businesses looking for information to provide visitors on everything Turtle Season can visit https://www.bundabergregion.org/turtles
