Bundaberg’s annual Culinary Campaign has launched, targeting food-loving Australian travelers to entice them to one of the nation’s most prolific food bowls and emerging culinary destinations this autumn and winter.
Bundaberg Tourism’s major destination marketing campaign will see national campaign activity between May and August encouraging travellers to sip, swirl and taste their way through the Bundaberg region this winter.
The Region’s inaugural campaign in 2021 was an enormous success, reaching 24.8million people across Australia and showcasing Bundaberg’s flavour-filled icons and rockstar producers responsible for delivering year-round mouth-watering food and drink experiences.
The campaign will include activity across social media, digital, print, and TV, and will aim to drive overnight visitor expenditure and increased length of stay during traditionally quieter months for the tourism industry.
Bundaberg Tourism’s CEO, Katherine Reid, is excited to grow the regions awareness of its premium paddock-to-plate, trawler-to-table, and barrel-to-glass tourism ventures.
“Domestic travellers spend an estimated $22billion on food and drink experiences each year - research shared by Tourism Australia shows that good food and drink is one of the top five most important factors when it comes to choosing a holiday destination. Our Culinary campaign focussed on attracting discerning travellers to the Region who are wanting to know where their food and drink comes from and meet the passionate people behind what’s on their plates or in their glasses; travellers who want culinary experiences that are real and raw.
“Bundaberg is already famous for our internationally acclaimed home-grown brands, and this campaign, in partnership with our tourism and culinary industries is putting the spotlight on our delicious tourism offering and driving real results for our industry.”
Bundaberg Rum was named Australia’s best tourism winery, distillery and brewery for a third year in a row at this year’s Australian Tourism Awards, and Marketing & Experience Manager, Duncan Littler, shares the importance of spreading the word about our region’s diverse culinary experiences with visitors.
“We are incredibly lucky that some of Australia’s best quality food and finest beverages are produced in the Bundaberg region and that visitors to our region are able to experience these products via a collection of truly world class tourism experiences.
“We are thrilled to see tourism in the Southern Great Barrier Reef thriving at present with more and more people each year visiting Bundaberg and Bargara’s spectacular beaches. So if you love great food, amazing drinks and world class experiences, then I would really urge you to put a trip to the beautiful Bundaberg region on your bucket list.”
Bundaberg Fruit and Vegetable Growers CEO, Bree Grima also shares positive sentiment ahead of the campaign, and how the regions agriculture and agritourism industries align.
“There are many reasons to visit the Bundaberg region, the colourful and flavourful range of fruits, vegetables, herbs and nuts grown in this region are just one of them.
“There are few places in Australia where you can come 365 days per year and see a high value product in horticulture being planted, grown or harvested but that is the case with Bundaberg and the Wide Bay Burnett Region. There are few commodities not grown in our region, and we are the largest growing region in Australia for several commodities and one of only two growing regions in the world for the Shepard avocado.”
The Bundaberg region is truly where great begins; great reef, great drinks, great food, great beaches, and great memories. The Culinary campaign will run from May to August 2022. For more information, go to www.bundabergregion.org/taste
