In the wake of the New South Wales hotspot declarations, TEQ is launching an intrastate marketing blitz this Sunday, 27 June to encourage Queenslanders to book a last-minute winter holiday to fill any cancellations or remaining availability.
The campaign will provide tourism operators with a platform to offer last-minute deals, backed by a short-burst intense marketing campaign on radio, social media and out-of-home. There is no charge to participate in the campaign, and operators simply need to update their Australian Tourism Data Warehouse (ATDW) listings now with their latest winter holiday deals to help support the campaign.
The campaign will push potential travellers to a dedicated Last-Minute Holiday Deals page on Queensland.com, urging Queenslanders to get out and around their state over the winter break, with the message that ‘last-minute winter holidays are Good To Go.’ Deals will be bookable on Queensland.com, or direct with operators.
How to update your ATDW listing with a holiday deal Tourism operators can take advantage of the new campaign by updating (or creating) your ATDW listing with your latest holiday deal/s:
- 1. Go to www.atdw-online.com.au.
- 2. Enter your username (email address) and password.
- 3. From your Listing Dashboard, click the 'Update' button next to the listing you would like to update.
- 4. Navigate to the 'Add a Deal/Offer' section on the left-hand side menu and add the details of your holiday deal.
- 5. Click on 'Send for Review' when you have finished updating your listing.
- 6. Your updates will be reviewed and approved within 1-2 business days.
Don't have ATDW membership? Join for free.
In response to the unprecedented challenges facing the state's tourism and events industry as a result of COVID-19, Tourism and Events Queensland, in partnership with Queensland's regional tourism organisations, is currently offering ATDW membership with no annual fee, providing a saving of $150 per year. This offer is available to all tourism and events operators in Queensland.
Operators looking to take up this offer should visit www.atdw-online.com.au and click 'Register now' in the top right corner to create an ATDW listing.
