On 6 May 2021, Tourism Australia launched the next iteration of the Holiday Here This Year campaign.
The campaign encourages Australians to take an epic holiday and experience some of Australia’s iconic tourism offerings while also helping tourism businesses and communities to thrive. This latest activation showcases internationally reliant tourism regions in every state and territory to encourage domestic audiences to start taking those longer trips and travel like international consumers do. Tourism Australia have also created an interactive holiday quiz to help consumers choose their next big adventure.
The campaign is fronted by Hamish Blake and Zoe Foster-Blake, who are continuing on their journey around Australia exploring some of the incredible “big” experiences around Australia. The overarching Holiday Here This Year campaign will continue to roll out in several bursts of activity over the coming months, with different areas of focus as we move through the pandemic and react to industry’s changing needs.
Tourism Australia are calling on industry to participate in and benefit from the extensive domestic campaign activity. Bundaberg Tourism recommends starting by reading the handy factsheet with further background on the campaign, and watching the webinar on the campaign page for more details. Then:
- Familarise yourself with the campaign, including watching the new campaign video.
- Align your marketing activity to support the campaign.
- Post on your business social media channels to encourage consumers to book using #HolidayHereThisYear and the Holiday Here This Year giphy stickers.
- Share your news and activities with Tourism Australia for consideration to promote through their PR activities. Please send to This email address is being protected from spambots. You need JavaScript enabled to view it..
