Only a half a day’s drive north of the south-east, our region can cheekily say that you can leave after the mornings peak hour and be in Bundaberg in time for a lazy afternoon’s lunch of fish and chips at the beach.
Being so close to this huge population base has been one of the drivers of the region’s tourism success over the last 6 months as we all navigate this pandemic environment, coupled with the destination’s extraordinary visitor experiences, and friendly locals of course.
Our marketing team, working in close partnership with our tourism industry, primarily target the South East Queensland drive market, through a strong digital marketing strategy. Focusing on building our region’s brand consistency and creating fresh, relevant content, we inspire the drive market through meaningful digital experiences on our destination website, leveraging user-generated content on our social media channels and tailoring e-newsletters to our key market segments. To create opportunities for our industry, we engage in strategic print advertising and work with national and local media.
And that is where you come in…. what keeps visitors coming back year on year and has past visitors talking about us with their friends, is our friendly and passionate community. Whether you’re helping someone tick an awe-inspiring experience off their bucket-list, serving up mouthwatering food full of local produce, serving someone over the counter in the chemist or simply giving directions with a smile, every interaction contributes to our thriving tourism industry and our reputation as a destination. Even the pictures of your weekend adventures that you post on social media has the potential to impact someone’s holiday decision making.
This week Bundaberg Tourism had our 49th Annual General Meeting. Where our membership came together to accept the audited financials, elect new Directors on the Board and to share our report on the activity of 19/20. Despite the tumultuous year, from bushfires to a pandemic and the emotional rollercoaster that has gone with it, the Bundaberg Region’s tourism industry has certainly taken the ride with optimism and resilience, and we know that by working together as Team Bundaberg, with you included, we will continue to shine as a thriving regional destination.
Katherine Reid, CEO
PS: If there are other things you would like to see in this column about tourism – let us know on our corporate Facebook page at www.facebook.com/bundabergtourism
