The Bundaberg region and its community had a starring role on Channel 7’s national breakfast show Sunrise on Thursday, 23 April.
In response to the COVID-19 travel restrictions, Sam Mac and his crew are unable to travel so instead of physically visiting locations for the weather cross in the mornings, they’re connecting through a virtual tour of Australia's A to Z.
The aim is to take viewers on a virtual trip of Australia, by showing clips sent in by locals, video calling people from the town, a mass Zoom gathering and a variety of other virtual fun. And Bundaberg was lucky to snag the letter B.
Bundaberg Tourism got the call from Sunrise producers on late Tuesday afternoon to confirm opportunity for the region, with the team kicking into action straight away, having a list of pitches for interviews and footage showcasing the region and good news stories by 7.00pm.
“It was an incredibly tight turnaround from notification to confirmation to completion, and without the generosity, hardwork and positivity of the community that participated, it would not have been possible.
This sort of coverage for the region is fantastic and gives us the chance to showcase some of the special things about our region. Coming out the other side of these travel restrictions, we know that we’ll be competing with the rest of Australia’s destinations for the domestic traveller dollar, so national exposure like Sunrise is an awesome boost for destination awareness and the business community across our region.
4 ways you can help to showcase the Bundaberg region:
- Sharing our content (blogs, images, videos) on your social media;
- Inviting your friends and relatives to come and visit when the travel restrictions are lifted;
- Celebrating good news and stories about community spirit shining;
- Using the beautiful backgrounds we’ve made.
