Mamamia, here we go again: 2024 Summer Campaign has launched!
As the warmth of summer draws near, Bundaberg Tourism is excited to launch our annual Summer Campaign.
Running from November to March, this destination marketing initiative aims to elevate Bundaberg Southern Great Barrier Reef as the destination of choice for that quintessential Queensland Summer getaway, highlighting affordable and high-value leisure options for families within South East Queensland and the 400km radius surrounding Bundaberg. By engaging audiences throughout their path to purchase, influencing their decision making and directing them to our website and on to our operators, we aim to facilitate seamless trip planning and early bookings, offering inspiration through detailed itineraries and hassle-free holiday options—all contributing to increased visitor expenditure throughout the region.
Key Messaging: Proximity to the Great Barrier Reef, Sustainable Tourism and Affordable Family Fun
Only in Bundaberg can you hop from your car to coral cays like Lady Musgrave and Lady Elliot Islands in record time. With uncrowded reef experiences and one-of-a-kind wildlife encounters, Bundaberg offers an intimate way to explore the Southern Great Barrier Reef.
For Bundaberg, sustainability isn’t just a buzzword; it’s our commitment. As an ECO Certified destination, we’re championing initiatives in reef health, citizen science, and turtle conservation, showcasing the real impact that conscientious tourism can have. Our efforts aim to make every visit part of a larger story of Great Care—for our wildlife, our reef, and our shared future.
In a time when cost-conscious travel is top of mind for many, our campaign speaks directly to the needs of families, as we spotlight family-friendly activities that don’t skimp on adventure, or break the bank!
Here on the Southern Great Barrier Reef, sustainable travel is accessible to everyone, regardless of budget. In Bundaberg, we believe that protecting our environment and wildlife should be accessible to all. Whether diving into an educational reef experience or sampling the best local produce, visitors can enjoy purse-approved, eco-conscious adventures that reflect our commitment to responsible tourism without the premium price.
Key Activity: Strategic Partnerships & META Advertising
Mamamia Partnership
Mamamia is a leading platform reaching over 7.5 million Australian women, with a voice that is one of relatability and connection. Through this partnership, we will tap into Mamamias robust network and engaged audiences with digital display ads, podcast placements, editorial content, and social amplification.
With 79% of Mamamia’s audience eager for a beach holiday and a love for simple, relatable stories, this collaboration hits all the right notes. We’re creating that "I can’t believe you haven’t been!" FOMO, showing why Bundaberg is the obvious choice for that next great summer escape.
Queensland Rail Advertorial
As one of the most popular inbound destinations across Queensland Rails statewide network, Bundaberg’s presence in their onboard Embark magazine aligns perfectly with our messaging. Not only does this give us great exposure, but it ties in with our sustainability focus, encouraging “slow travel” and reduced environmental impact.
META Campaign
Our META ads are optimized to build brand awareness among engaged audiences in South East Queensland, the 400km drive market, and other prospecting audiences.
Designed to inspire, these ads direct travellers to our website, where they can discover Bundaberg’s unique offerings and begin planning their visit.
By promoting trending themes like affordability and nature-based activities, we’re spotlighting inspiration itineraries such as the 30 Under $30 blog and the Stargazing on the Southern Great Barrier Reef blog.
For more information on our Summer Campaign, please reach out to This email address is being protected from spambots. You need JavaScript enabled to view it.
