Destination Marketing

In this six-part module, you will learn about the key marketing activities that Bundaberg Tourism delivers to drive destination awareness and increase visitation, as well as how you, as a member, can be involved.
1. Destination Brand - what our potential guests think of when they hear the word "Bundaberg"
2. Destination Marketing Campaigns - the integrated marketing activity we run throughout the year which are designed to inspire and influence the purchasing decisions of our key target markets across the five stages of travel.
3. Destination Marketing Mix - the digital vs traditional marketing activities we use at Bundaberg Tourism, how they work together and why a campaign may preference one over another.
4. Destination Digital - Website
5. Destination Digital - Social Media & EDM
6. Other Marketing Opportunities

 

Destination Marketing is one of Bundaberg Tourism’s five strategic priorities.

Our Destination Tourism Plan states: "The Bundaberg Region will focus on sharing remarkable, authentic visitor experiences that highlight the destinations point of difference in a crowded global marketplace, through targeted and strategic destination marketing," and that our Destination Marketing mission is to: "Present a unified and consistent brand for Bundaberg and the Southern Great Barrier Reef to key target audiences".

Bundaberg Storytelling Platforms

Bundaberg Tourism's Destination Marketing is designed to:

  • build destination awareness, both nationally and internationally;
  • inspire domestic and international visitors to consider the Bundaberg and North Burnett regions as a leisure destination; and
  • engage travel-intenders at multiple stages within the path to purchase in order to influence decision making and travel behaviour.

Our strategy is designed to cast a spotlight right across the region, capturing attention with our hero experiences and then introducing complementary experiences to build a deeper understanding of our holiday offering, which in turn encourages visitor dispersal in region, increased length of stay and overnight visitor expenditure.

We do this through a variety of activities, or storytelling platforms, including marketing campaigns, always-on digital activity including our website and social media platforms, PR & media activities, content creation, out of home advertising and destination collateral.

The region’s experiences are showcased as part of these campaigns and free and paid co-operative marketing packages are available for members to leverage the reach of these campaigns.

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Read our past Annual Reports and Activity Updates for a summary of our Destination Marketing outcomes

Explore our Tourism Strategy page for the destination strategic plans, annual and ongoing reports, visitor facts and statistics for Bundaberg and the North Burnett, the Southern Great Barrier Reef, Queensland and Australia.  Alternatively, contact This email address is being protected from spambots. You need JavaScript enabled to view it. for assistance.

Understand where Bundaberg fits in the greater tourism picture through Tourism & Events Queensland's Strategic Plans and Tourism Australia's Reimagining The Visitor Economy strategy.

 

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