ABOUT BUNDABERG TOURISM
| In this module, you will learn about Bundaberg Tourism, your Regional Tourism Organisations, including where and who we represent; a summary of our activities; our stakeholders; our Board and team; and how your membership plays a part in the success of our regional tourism industry. |
Established in 1971, Bundaberg Tourism in one of the thirteen Regional Tourism Organisations as recognised by Tourism and Events Queensland. BT’s key priority areas are focused on driving visitation to the destination, as we strive to build and maintain a healthy and sustainable regional tourism economy.
The visitor economy is our region’s third largest industry and a vital contributor to economic growth and jobs across the Bundaberg Region. Together we welcomed over more than 679,000 overnight domestic visitors to the region in 2022/23, injecting $416 million into our regional economy. (Tourism Research Australia, 2023) With over 3000 local jobs supported by our industry, tourism is a big part of what makes the Bundaberg region tick and this number will continue to grow as we look to the future.
WHERE WE REPRESENT
Bundaberg Tourism is the peak tourism body for the local government areas (LGAs) of the Bundaberg Regional Council and the North Burnett Regional Council.
Geographically, this takes in an area from Lady Elliot Island in the east to past Mundubbera in the west, and from Burrum River in the south to Baffle Creek in the north.
DIVE DEEPER
Bundaberg Regional Council Boundary Map
North Burnett Regional Council Boundary Map
WHAT WE DO
Our vision for the region is to be the destination of choice for the Great Barrier Reef, home to Australia’s premier turtle encounter as well as Queensland’s world famous food and drink experiences.
Bundaberg Tourism supports the region's tourism industry – a passionate community working together to build an innovative industry and to deliver economic growth to our region.
We are a member-based, not-for-profit organisation and membership fees and investment from our key stakeholders goes towards stimulating visitation, increasing visitor expenditure and increasing length of stay through a variety of activities in key strategic priority areas.
DIVE DEEPER
These are the strategies and plans guiding us to meet our vision.
Strategies | Annual Reports | Regional Statistics & Research
WHO WE REPRESENT
As a membership-based organisation, Bundaberg Tourism works in partnership with over 150 member businesses. These include traditional tourism businesses like accommodation, tours and attractions, but also include more general businesses including retailers, the hospitality sector, and service providers like fuel stations, taxis and transport.
Visitors spend money in our cafes, cellar doors and farm gates, clothing boutiques, camping stores, chemists and supermarkets, supporting thousands of jobs across a variety of sectors, including agriculture.
Tourism also has benefits for environmental protection and scientific research, because visitors who have personally seen sea turtles, manta rays and humpback whales in their natural environment are far more likely to become advocates for these majestic animals in their everyday lives.
In a nutshell, any business that directly provides goods or services to people who are undertaking business, pleasure and leisure activities away from home and within the Bundaberg and/or North Burnett regions.
Tourism truly is everybody’s business!
OUR STAKEHOLDERS
Bundaberg Tourism appreciates the enduring partnership and support of Tourism & Events Queensland (TEQ), Queensland Tourism Industry Council (QTIC), Bundaberg Regional Council (BRC) and North Burnett Regional Council (NBRC). These key stakeholders help to shape the work that the organisation delivers, and we continue to work together to lead the sustainable growth of the region’s tourism industry maximising economic benefits for our businesses and communities.
OUR BOARD & TEAM
The organisation is governed by a volunteer Board of Directors, providing strategic direction to the Chief Executive Officer. The BT Board comprises up to ten Board Directors plus Observer Director positions. Our Board of Directors meet monthly and give of their time on a voluntary basis. Director positions are based on a two-year rotation and fall due at each Annual General Meeting.
Team BT is made up of a hard-working and passionate team motivated to make a difference for our tourism industry, our communities and the broader regional economy.
DIVE DEEPER
Meet our Board of Directors
Learn about our team members across corporate, marketing and visitor services
HOW YOUR MEMBERSHIP CONTRIBUTES
Joining Bundaberg Tourism means your business will be part of Team Bundaberg – a passionate community working together to build an innovative industry and to deliver economic growth to our region.
Your support of Bundaberg Tourism through membership, co-operative marketing and booking commissions is an investment in a sustainable future for the Bundaberg region.
Your membership contribution goes towards stimulating visitation, increasing visitor expenditure and increasing length of stay through
- marketing the region to key target markets;
- delivering services to visitors on arrival;
- developing the capacity of the Bundaberg tourism industry; and
- supporting the tourism industry to build relationships and grow opportunities at all levels locally, domestically and internationally.
Your membership is a valuable contribution to a strong tourism economy, driving community prosperity…as well as giving you access to a myriad of resources, business support and marketing opportunities with Bundaberg Tourism.
