Destination CAMPAIGNS

Bundaberg Tourism focuses on sharing remarkable, authentic visitor experiences that highlight the destinations point of difference in a crowded global marketplace, through targeted and strategic destination marketing.

We run a variety of integrated major and supporting regional campaigns throughout the year which are designed to inspire and influence the purchasing decisions of our key target markets across the five stages of travel.

2024 MARKETING & PR CALENDAR

MAJOR ANNUAL CAMPAIGNS

Summer

Summer is a peak season for High Value Travelers on the Southern Great Barrier Reef.  The Summer campaign focuses on two of the Bundaberg region's hero experiences - the Southern Great Barrier Reef and the Turtles.

The Bundaberg region is the gateway to the Southern Great Barrier Reef. From the coral cays of Lady Elliot and Lady Musgrave Islands to the fringing reefs off the beaches, the region is seeing record visitation numbers as the world discovers this pristine and highly accessible wonderland.

The Bundaberg Turtle Season is a signature natural encounter experience for Queensland and a wonderful 'hook' for industry to leverage. The ranger-led encounter sees 30,000 visitors travel into region each summer to witness the miracle of life that is the Mon Repos Turtle Encounter.

The campaign runs from November through to March with activity placed around nesting and hatching phases of the turtle season.

Timing:
November – March

Target Markets:
Geographics
South East Queensland & 400km Drive Distance
Sydney & Melbourne
Psychographics
Primary - Families
Secondary - Singles and couples travelling without kids

Culinary

With locally grown, made and produced food and drink across the Bundaberg region in abundance we are well-placed as a destination to highlight our culinary attributes.

Tourism and Events Queensland research highlights food and drink as a key factor in holiday decision making for High Value Travelers, while Tourism Australia recognises it as the most emotive trigger after world-class beauty.

The culinary campaign period runs from April to August and includes substantial advertising for the regional culinary offerings, as well as the annual Taste Bundaberg Festival and associated destination tourism campaign.

Timing:
April – August

Target Markets:
Geographics
Primary - South East Queensland & 400km Drive Distance
Secondary - Long-haul travelers from NSW and Victoria
Psychographics
Primary - 18-49 travelling without kids
Secondary - 50+ travelling without kids

SUPPORTING CAMPAIGNS

Events

Major events contribute to the Bundaberg regional economy; attract visitors; enhance the profile of the region; and foster community pride.  Many of these regional events take place in the cooler months of autumn, winter and spring, and to build out of region awareness of these, Bundaberg Tourism has introduced an annual Events Campaign

Timing:
February – April

Target Markets:
Geographics
Primary - South East Queensland & 400km Drive Distance
Secondary - Long-haul travelers from NSW and Victoria
Psychographics
Primary - 18-49 travelling without kids
Secondary - 50+ travelling without kids

Destination Events

BT works with BRC to run the out of region marketing for the Destination Events of Childers Festival (July), Taste Bundaberg Festival (August) and Milbi Festival (October/November).

  MAKE THE MOST OF YOUR MEMBERSHIP

Stay Informed
Visit the Destination Marketing page as your main source of information on upcoming and past campaigns.

Be Involved
Visit the Opportunities For Your Business page to download the campaign toolkits to discover free and low cost ways to engage with and maximise the impacts of each campaign.

Consider buying in to campaign activity with our co-operative marketing opportunities - with campaign opportunities to suit all budgets, you can get your business in front of the millions of travel intenders we engage across each campaign period. Visit the Co-operative Marketing page for full details.

Keep In Regular Contact With Us
We contact members with campaign opportunities in our Corporate EDM and via direct email. Keep an eye on your inbox to ensure you don't miss your chance to be involved and drive more consumers to you business.

If you want to talk to the marketing team at any time about our Destination Campaigns and your involvement in them, reach out!  Ellie and the marketing team are here to help you.  Email This email address is being protected from spambots. You need JavaScript enabled to view it. or contact one of the marketing team directly to access their specialist knowledge and support.

  DIVE DEEPER

Work through TEQ's Big Marketing Guide's section on Branding

Read our campaign outcomes in our Annual Reports and ongoing Activity Reports

Get involved in our campaigns with our campaign toolkits and co-operative marketing packages

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